Curious what actions users are taking – or rather, not taking – on your website? Questioning what content they’re stopping to read and what they’re scrolling right on past?
All these uncertainties and more can be answered with heat maps – a useful and easily understood data visualization tool we use every day.
At WDC, we consider heat maps our best friend when it comes to understanding user behavior across your website. Using a warm-to-cool color spectrum, the visual storytelling tool highlights which areas of your website garner the most attention, and which ones don’t quite make the cut.
Various types of heat maps show us where users are clicking, how far they scroll on a page, and more, in a way that's simple to interpret and translate into future design, development and marketing decisions.
Conservation Group Signs $8M Deal To Buy The Point On Topsail Island
Audrey Elsberry
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Mar 26, 2024
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National Organization Bestows Top Award On Cape Fear Professional Women In Building
Staff Reports
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Mar 26, 2024
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Engineering Firm Hires Four Employees
Staff Reports
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Mar 26, 2024
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N.C. Ports Officials React To Baltimore Bridge Collapse
Audrey Elsberry
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Mar 26, 2024
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NCino's Fourth-quarter Earnings Signal Rebound From Liquidity Crisis
Audrey Elsberry
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Mar 27, 2024
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Pender County Manager David Andrews is slated to retire this summer after 33 years in local government....
The N.C. Blueberry Festival, founded in 2003, is one of several events in Pender County that have drawn more attention over the years....
Pender County Realtors recently shared updates about the coastal market at an event hosted by the Wilmington-Cape Fear Home Builders Associa...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.