Curious what actions users are taking – or rather, not taking – on your website? Questioning what content they’re stopping to read and what they’re scrolling right on past?
All these uncertainties and more can be answered with heat maps – a useful and easily understood data visualization tool we use every day.
At WDC, we consider heat maps our best friend when it comes to understanding user behavior across your website. Using a warm-to-cool color spectrum, the visual storytelling tool highlights which areas of your website garner the most attention, and which ones don’t quite make the cut.
Various types of heat maps show us where users are clicking, how far they scroll on a page, and more, in a way that's simple to interpret and translate into future design, development and marketing decisions.
Overton Tapped As Museum's Director Of Development
Staff Reports
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Jul 5, 2022
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Humphries Leads Leland Police Department
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Jul 5, 2022
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Macaione Named Sales Manager At TowneBank Mortgage
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Jul 5, 2022
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Unger Joins DocuGraphics Wilmington
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Jul 5, 2022
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Adcock Achieves Membership In Million Dollar Round Table
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Jul 5, 2022
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From his office in Surf City’s municipal complex, Town Manager Kyle Breuer can see proof that commercial development is on the rise in and a...
Like rural communities across North Carolina, Pender County residents face a number of health care concerns: fewer providers, fewer medical...
The annual MADE awards program spotlights makers, artisans, small business owners and manufacturers in the tri-county area....
The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.