We're easily distracted these days.
According to a recent study, the average person picks up their phone more than 150 times a day, with over 2,600 touch interactions. Holding attention in the digital world is difficult. In fact, it's gotten so bad that our attention spans have, on average, shrunk to around 8.05 seconds - that's shorter than that of a goldfish!
If you're struggling to keep your clients’ attention, you're not alone. Typically, a person will leave a web page in under 10 seconds, which isn’t a very long time to convince them that they should be your customer.
So, when it comes to marketing to your audience, how do you capture their attention long enough to notice you?
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The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.