Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Oct 27, 2017

Would You Do Business With You?

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Before founding Wilmington Design Company in 2003, I owned and operated a manufacturing company for more than 17 years.

During that time, I worked with a few different ad agencies and design firms. I discovered that each of the firms seemed to share a variety of personality types that, at times, I found a bit frustrating.

Some of the people I worked with struggled in daily communication and spoke to me using technical industry jargon I was unable to relate to at the time. In some cases, agencies caused billing headaches at the end of projects because my team discovered additional add-ons that weren’t clearly communicated.

When I started thinking strategically about Wilmington Design Company, I developed a new perspective. I had learned so much from my years of sitting on the other side of the table. I saw what I wanted, and knew I could create a business I would want to do business with.

So, would you want to do business with your company?

Think about your work from a client’s perspective. Do clients typically walk away from an interaction with your company grateful and impressed, or annoyed and drained?

More often than not, the most important aspect of customer satisfaction is your business’s communication skills. Do your customers understand what you are trying to say?

I have three key pieces of advice for improving your communication with clients to turn your business into one that you would proudly do business with:


1. Set expectations.

It is always preferable to under-promise and over-deliver than the opposite. There is nothing worse than setting a client up to believe that a goal can be achieved, only to have to deliver the bad news that the goal was actually out of reach.

Be realistic, and don’t fall prey to the temptation to over-promise. It is much better to be upfront with a client at the start of a project; it will earn his or her respect and save your company potentially costly complications down the road.


2. Avoid industry jargon.

Instead of industry jargon, try to relate in terms of a solution.

One example of this contrast is homebuilder communication. Homebuilders could speak with their clients using terms like “R-value”, or they could choose to say, “keeping your house warm,” so their client understands.

Customers like to be kept in the loop. Using unfamiliar terminology in your conversations only serves to alienate and frustrate them, rather than make them feel like a valued partner.


3. Do what you say.

This advice may seem obvious, but you would be surprised to know how many times companies don’t follow through with what they originally said they would accomplish. Set your company apart by being known for your commitment to results and following through. Deliver on your promises in a timely manner.

Successful communication with clients boils down to respecting their time, making them feel comfortable, being transparent and valuing your relationship.

My experience on the other side of the conference room table has given me a customer-centric perspective on how to talk to customers. Our team strives to frame projects in a way that revolves around the client and makes clear sense to them. We deliver the goals we initially promised and follow through to ensure our customers are smiling and at ease at the end of the day.

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.  


 

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
2022052 75 142344351

Bridging Futures: The Case for Toll Funding in Wilmington’s Cape Fear Memorial Bridge Revamp

Natalie English - Wilmington Chamber of Commerce
Untitleddesign7

Understanding the Role of a Community Manager and Dispelling Common Misconceptions

Dave Orr - Community Association Management Services
Jasonpathfinder3

What You Need to Know About SECURE 2.0 and Its Effect on Retirement Plans

Jason Wheeler - Pathfinder Wealth Consulting

Trending News

Wilmington Startup Gains Endorsement Through Spokesperson, Potential Investors

Audrey Elsberry - Feb 26, 2024

Rezoning Proposed For Carolina Beach Land, Including Seawitch Site

Emma Dill - Feb 26, 2024

Sullivan Promoted To Marketing Director At Thomas Construction

Staff Reports - Feb 27, 2024

Sikes Honored As Top Franchisee

Staff Reports - Feb 27, 2024

Wilmington's Venture Capital Spending Declines Sharply In 2023

Audrey Elsberry - Feb 27, 2024

In The Current Issue

State Real Estate Leader Weighs In

"Forecasts from leading economists suggest a downward adjustment in interest rates by the middle of the year, a development that could notab...


MADE: IKA Works Inc. Equips Labs

IKA Works Inc. manufactures products used by universities, biotech companies and more....


Gadgets Boost Area’s Biotech

“AI is starting to weave itself into our social culture. Say you have a wearable on 24/7; you don’t even know it’s there,” said Morris Nguye...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2023 Power Breakfast: Major Developments