No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off our beautiful local beaches in Wilmington.
A SERP - Search Engine Results Page - is very important to your business and its online presence. It is a web page that shows results to users when they search for something online using a search engine, such as Google. While Google’s SERP looks familiar to anyone who has used Google’s search bar in the last 10 years, how it actually works is still misinterpreted and misunderstood.
Every SERP is different, even for search queries performed on the same search engine using the same keywords or search queries. This is because almost all search engines customize the experience for their users by presenting results based on a range of factors beyond their search terms, including a user’s physical location, browsing history and social settings.
By understanding the key elements that display on a SERP for the most common types of searches, you’ll be able to improve how your business appears to users online and entice them onto your website to make a purchase.
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The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.