A few months ago, I found myself reflecting on the objectives of marketing.
Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers.
We spend our days working on marketing strategies - figuring out the most effective ways to drive traffic, reach new customers, and grow business.
I was curious… How well were businesses doing with the next step–the follow up? Were they missing out on leads from their own sites? Are companies even responding to potential customers?
I was intrigued to find out if companies were responding to simple online contact forms. The team at Wilmington Design Co. came up with an idea - let's test this assumption and find out for ourselves.
Click here to see the full report.
We expanded on the initial idea of the research project. We wanted to know how local Wilmington businesses were faring with the response part of their sales process, both overall and by specific industries. We would start with recording response times to contact forms or emails, then look at auto-responders, social media presence, and whether businesses had mobile-friendly websites. These are all indicators of how well businesses are doing at communicating with their potential customers.
What we found challenged our assumptions about digital marketing for local businesses.
Check out some of the most surprising data we found:
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Shell Reappointed, Sosne Sworn In To CFCC Board Of Trustees
Staff Reports
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May 29, 2023
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Preserving the region’s ecosystem in the midst of rapid development just makes sense, according to Roger Shew. First, being in nature promot...
In magnetic resonance, researchers have looked for ways to improve the detailed pictures, particularly in removing image noise or artifacts....
The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.