A few months ago, I found myself reflecting on the objectives of marketing.
Companies large and small consistently spend thousands of dollars on their marketing efforts. They emphasize growing brand awareness and targeting new customers.
We spend our days working on marketing strategies - figuring out the most effective ways to drive traffic, reach new customers, and grow business.
I was curious… How well were businesses doing with the next step–the follow up? Were they missing out on leads from their own sites? Are companies even responding to potential customers?
I was intrigued to find out if companies were responding to simple online contact forms. The team at Wilmington Design Co. came up with an idea - let's test this assumption and find out for ourselves.
Click here to see the full report.
We expanded on the initial idea of the research project. We wanted to know how local Wilmington businesses were faring with the response part of their sales process, both overall and by specific industries. We would start with recording response times to contact forms or emails, then look at auto-responders, social media presence, and whether businesses had mobile-friendly websites. These are all indicators of how well businesses are doing at communicating with their potential customers.
What we found challenged our assumptions about digital marketing for local businesses.
Check out some of the most surprising data we found:
Museum Of The Bizarre Owner Aims For Local Landmark Label For Iron Works Building
Cece Nunn
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Jul 7, 2025
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Buyers, Sellers In Tug-of-war As Both Sides Deal With Market Conditions
Emma Dill and Cece Nunn
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Jul 7, 2025
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Show Goes On For Training Programs
Rickie Houston
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Jul 7, 2025
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Unraveling A Film Industry Slump
Rickie Houston
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Jul 7, 2025
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The slowdown has affected the number of projects being shot in the area, and more attractive incentives offered by other countries have also...
Homebuyers and sellers are facing headwinds, even in the busy selling season of summer, and those watching the market have been taking note...
Kim and John Hirchak, founders and owners of The Black Cat Shoppe, launched the first formal 90-minute ghost walk in 1999....
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.