Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Feb 4, 2019

The Power of Instagram: What Digital Marketers Learned from Fyre Festival

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company



For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival experience, the so-called “Coachella of the Caribbean,” and a true-to-form disrupter of the entertainment industry.

In the eyes of digital marketers, the infamous Fyre Festival is an account of just how powerful and widespread social media marketing can be when used without a thoughtful strategy.

Festival organizers strategically harnessed the power of social media to publicize the event, calling upon some of the world’s top supermodels and social influencers to simultaneously post a brilliantly simple, yet powerful, orange tile that flooded Instagram news feeds and created a frenzy around the world.

With many questions still lingering about the festival, there are a few things we as digital marketers know for sure about the power of Instagram.


Continuous Exponential Growth

With more than 1 billion active users in its arsenal, Instagram’s advertising business has undoubtedly exploded over the last few years, making it one of the largest and far-reaching platforms on the planet. The Facebook-owned platform is projected to exceed a jaw-dropping $14 billion in revenue this upcoming year.
 

Customers With Intent

According to a recent study, 72 percent of Instagram users have reported making a purchase decision based on the content they see on the platform. The platform is also reportedly building a new app, IG Shopping, to marry the art of browsing and buying in one standalone e-commerce app.
 

Influencer Marketing is Powerful

While there are many lessons to be learned about influencer marketing in the wake of Fyre Festival’s failure, like the importance of authenticity, 70 percent of top brands continue to find success through the use of social media and celebrity influencers. With unprecedented reach and personal brand equity, influencers make up a huge part of Instagram’s advertising platform.
 
Although Fyre Festival turned out to be a complete disaster built on the back of fraudulent and nefarious activity, one thing sings the truth – social media is powerful.

Curious about how you can leverage Instagram and social media marketing to promote your brand or business? Our team creates strategic social media campaigns and creative to build your audience and convert your followers into customers.

Ready to get started? Let’s set up a free strategy session!

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Chris coudriet

A Public Service Profile for Mental Health

Chris Coudriet - New Hanover County Government
Picture1 12522112034

Commercial Roof Spring Cleaning Checklist

Jeanette Omdalen - Highland Roofing Company
Burrus rob headshot 300x300

Economics: The Inflation Surge

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

New Owners Announced For South Front Street Restaurant

Staff Reports - May 23, 2022

Coastal Entrepreneur Of The Year For 2022 Named

Johanna F. Still - May 24, 2022

Former First Bank Exec Named CFO Of New Hanover County

Staff Reports - May 23, 2022

World-famous YouTuber Spotlights Two Local Restaurants

Jenny Callison - May 25, 2022

Governor's Office Honors Brunswick Co. Volunteers

Staff Reports - May 24, 2022

In The Current Issue

Owners Taking Fermental To New Level

Fermental is one of Wilmington’s more unique watering holes – a bit quirky, but home to many loyal patrons who appreciate its laid-back atmo...


Creative Campus Aims To Draw Artists

The Cucalorus Festival has covered a lot of ground over the past 28 years, and with executive director Dan Brawley at the helm, it continues...


Riverlights Preps For More Development

Realtor Kathy Merlo and her husband, Tony, moved to Riverlights two years ago, into a Trusst Builder Group house facing a 38-acre lake....

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100