Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Feb 4, 2019

The Power of Instagram: What Digital Marketers Learned from Fyre Festival

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company



For those who haven’t followed the fiasco – or seen the recent documentaries released by Netflix and Hulu – Fyre Festival was to be an immersive and luxurious music festival experience, the so-called “Coachella of the Caribbean,” and a true-to-form disrupter of the entertainment industry.

In the eyes of digital marketers, the infamous Fyre Festival is an account of just how powerful and widespread social media marketing can be when used without a thoughtful strategy.

Festival organizers strategically harnessed the power of social media to publicize the event, calling upon some of the world’s top supermodels and social influencers to simultaneously post a brilliantly simple, yet powerful, orange tile that flooded Instagram news feeds and created a frenzy around the world.

With many questions still lingering about the festival, there are a few things we as digital marketers know for sure about the power of Instagram.


Continuous Exponential Growth

With more than 1 billion active users in its arsenal, Instagram’s advertising business has undoubtedly exploded over the last few years, making it one of the largest and far-reaching platforms on the planet. The Facebook-owned platform is projected to exceed a jaw-dropping $14 billion in revenue this upcoming year.
 

Customers With Intent

According to a recent study, 72 percent of Instagram users have reported making a purchase decision based on the content they see on the platform. The platform is also reportedly building a new app, IG Shopping, to marry the art of browsing and buying in one standalone e-commerce app.
 

Influencer Marketing is Powerful

While there are many lessons to be learned about influencer marketing in the wake of Fyre Festival’s failure, like the importance of authenticity, 70 percent of top brands continue to find success through the use of social media and celebrity influencers. With unprecedented reach and personal brand equity, influencers make up a huge part of Instagram’s advertising platform.
 
Although Fyre Festival turned out to be a complete disaster built on the back of fraudulent and nefarious activity, one thing sings the truth – social media is powerful.

Curious about how you can leverage Instagram and social media marketing to promote your brand or business? Our team creates strategic social media campaigns and creative to build your audience and convert your followers into customers.

Ready to get started? Let’s set up a free strategy session!

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign12 11724100328

The Endowment’s Rainbow of Possibilities

Daniel B Winslow - New Hanover Community Endowment
Burrus rob headshot 300x300

Real Estate Markets Yesterday and Today

Robert Burrus - Cameron School of Business - UNC-Wilmington
Untitleddesign14

Efforts Underway to Address Healthcare Workforce Shortages

Jack Watson - University of North Carolina Wilmington, College of Health and Human Services

Trending News

Tech Wilmington: Upcoming Events Calendar

Staff Reports - Feb 12, 2025

Pet Pampering Options Grow

Samantha Kupiainen - Feb 12, 2025

Small Business Spotlight: Bookstore Fans Romantasy Flame

Staff Reports - Feb 12, 2025

Publix Confirms Upcoming Leland Store

Staff Reports - Feb 12, 2025

OPINION: Seeing Green: A Case For Community Collaboration On Parks And Green Space

Luke Waddell - Feb 12, 2025

In The Current Issue

Homebuilder Finds Room To Grow Here

“It’s not a huge market, but it’s not a small market either. There’s enough room for us to have a presence.”...


Pet Pampering Options Grow

In the Wilmington area, a growing number of pet boarding facilities cater to owners interested in giving their pet the furry friend-version...


Small Business Spotlight: Bookstore Fans Romantasy Flame

"I think people want something that is far from reality to escape to, a story they can be fully immersed in, fall in love with characters, c...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season