The world of digital marketing is chock full of numbers and fancy industry jargon. With this deluge of data at our fingertips, it's easy to misread the numbers and draw the wrong conclusions.
Imagine you own a tire shop. Let's say 300 people come into your store, but only 50 of them own a car. Out of those 50, 10 currently have bald tires and are due for a state inspection. Wouldn't you want to concentrate your efforts on those who have a car, and especially those who are immediately in need of your business?
This is how you should think of traffic to your website and why it's so extremely important to know the right way to read the data.
New Owners Announced For South Front Street Restaurant
Staff Reports
-
May 23, 2022
|
|
Coastal Entrepreneur Of The Year For 2022 Named
Johanna F. Still
-
May 24, 2022
|
|
Former First Bank Exec Named CFO Of New Hanover County
Staff Reports
-
May 23, 2022
|
|
World-famous YouTuber Spotlights Two Local Restaurants
Jenny Callison
-
May 25, 2022
|
|
Governor's Office Honors Brunswick Co. Volunteers
Staff Reports
-
May 24, 2022
|
Fermental is one of Wilmington’s more unique watering holes – a bit quirky, but home to many loyal patrons who appreciate its laid-back atmo...
The Cucalorus Festival has covered a lot of ground over the past 28 years, and with executive director Dan Brawley at the helm, it continues...
A staple in the community for about three decades, the Wilmington custom woodworking shop also features a retail component – a unique featur...
The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.