Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
May 15, 2019

What the Heck is Google RankBrain?

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company

Google is easily the most trusted source for online information in the world. We rely on the search engine for just about everything from restaurant recommendations and weather forecasts to song lyrics and self-diagnosis. Ever wonder how the search platform consistently delivers trusted and relevant information to your most pressing questions? Or how it determines what qualifies to shop up at the top of page one? We'll let's take a look at a core component of Google's algorithm, known as RankBrain.

Google's release of RankBrain, is one of the biggest updates in its history and has made big waves in determining what results are shown when you initiate a search query. Using machine learning, RankBrain helps Google determine the most relevant results to display based on criteria like your location, true search intent, and information others may have found helpful.

How Does It Work
Let’s put ourselves in Google's shoes for a minute and try to understand the intent of a search query. Take a search like “Super Bowl location” as an example.

You could be looking for answers in regards to historical information about the very first Super Bowl, venue size of Super Bowl LIII, the location of 2020’s event, or even directions to the arena.

Now, imagine trying to give a relevant answer to the vague query. Without additional context, you likely wouldn’t be able to provide information that matched the intent of the searcher.

Using RankBrain, Google is able to mathematically calculate results based on patterns it has learned while tracking search behavior and uses that data to decide what results show up in the SERP.

Google answered the query with a featured snippet, in this case, an answer box with a list of all Super Bowl event locations. Using its RankBrain feature, Google thinks the intent of the search is to learn about past and future physical super bowl locations.



Now, let’s say it's just days after the Patriots (Go Pats!) claim their 6th Super Bowl title and you search the given query. While a recent event may seem more relevant, Google leans on collected behavior to determine the majority of searchers are actually looking to find information about where the 2020 showdown will be held.

Next, imagine you are in Atlanta on Super Bowl LIII game day and conduct the same search. Rather than spitting out the same results or information about Mercedes-Benz Stadium, Google would likely acknowledge your physical location and showcase driving or walking directions to the Superdome.

As Google methods continue to change what displays in the SERP, it leaves us asking one question...

How Does This Impact Your Business?
If you have a business and/or a website, one of your top goals need to be about your SEO and being found online.

There’s no question that RankBrain will play a vital role in your SEO rankings in 2019. If your site is already full of quality, rich content, you are well on the right path. Your objective should be to keep your content relevant, conversational, and up-to-date for search intent.

If you are serious about improving SEO for your website, optimizing with Google RankBrain in mind is key. Contact us today for expert SEO guidance and management. We take the hassle and confusion out of optimizing your website! 
 
At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Web awstaffpic2020 1 132245438

The 2024 Luncheon for Literacy featuring Special Guest Jason Mott

Alesha Edison Westbrook - Cape Fear Literacy Council
Pfinder john zachary

What You Need to Know About SECURE 2.0 and Its Effect on Individual Retirement Accounts

John B Zachary - Pathfinder Wealth Consulting
Jane

Early Childhood Education: Invisible Infrastructure

Jane Morrow - Smart Start of New Hanover County

Trending News

Bank, Nonprofit Look To Lease Skyline Center Space From City

Emma Dill - Feb 19, 2024

Homebuilders Association Adds Taylor As Director Of Business Development

Staff Reports - Feb 20, 2024

Insurance Company Leases Space In Upcoming Midtown Office Building

Cece Nunn - Feb 20, 2024

Coffee Shop, Bar Takes Flight In Downtown Wilmington

Laura Moore - Feb 21, 2024

Local Women's Impact Network Announces Board Officers, Members

Staff Reports - Feb 20, 2024

In The Current Issue

Locals Cook Up Kitchen Concepts

Local chefs and restaurant industry owners are setting up shared kitchens, some with an entrepreneurial drive....


MADE: IKA Works Inc. Equips Labs

IKA Works Inc. manufactures products used by universities, biotech companies and more....


Trouble Brewing: How A Social Media Post Bubbled Over For A Wilmington Brewery

Social media can influence which local breweries are favored among patrons and restaurants. This dynamic played out recently with an online...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2023 Power Breakfast: Major Developments