Follow Bill Linkedin Twitter Facebook
Email Bill Email
Marketing & Sales
Jan 28, 2019

Google Ads are Changing for the Better: How to Keep Up

Sponsored Content provided by Bill Hunter - President & Creative Director, Wilmington Design Company


Once again, Google is switching it up. If there’s one area in which they particularly excel, it’s keeping digital marketers on their toes.
 
If you’re already incorporating Google text ads into your marketing mix, get excited. This new update will allow you to further optimize your digital footprint with three headlines (when you used to only be able to have two) and added description room.
 
Check out Google’s announcement for yourself:
 
“We recently made changes to text ads so that you have more room to convey your message to customers. Now, you can:

  • Add a third headline
  • Add a second description
  • Use up to 90 characters for each description”
 
Why should you be excited about this news?
 
First, extra character space in both the headline field and descriptions will allow you to provide additional details tailored to your target market. The bottom line is that you now have added control over your ad’s messaging.
 
These ads are also optimized for mobile, so your customers will see your message where they’re spending a large percentage of their time.
 
How will this change have a positive impact on your business? Read on to find out.
 

More Click-worthy Ads

It goes without saying that more compelling descriptions are typically longer, due to the fact that they provide more context. If you see an ad that says “Award-winning beachfront hotel now offering discounts for ocean-front views. 24/7 concierge service included,” you’ll probably be much more tempted to click on the link than if you just saw “Cheap hotel near you” in the description.
 
Use this new expanded format to make your ads even more attractive by including offers and CTAs (call-to-actions) that you couldn’t use previously due to character restrictions.
 

A/B Testing

One of our go-to recommendations that we pass along to our clients is to constantly test and optimize the content on their site and in their ads. One of the main ways we do this is by A/B testing, which pits two or more strategies against one another to see which wins with respect to performance. Now, you’ll have even more options to test to see what resonates the most with your target audience.
 

SERP Space

Now that both descriptions and headlines can be significantly longer, your ad will take up more space on the search engine results page, also known as the SERP. You can also add more significant information in your ad with the expanded headline format.
 
We’d love to teach you how to create click-worthy, optimized Google Ads in this new format as a part of a winning digital marketing strategy! Learn more here.

At WDC, we believe honest business and innovative design go hand-in-hand. Our talented team of designers, marketers, and developers are as diverse as their work. We offer a range of services from creative web design and development to digital marketing strategies and branding solutions tailored specifically to your business. Contact Bill at [email protected] or visit www.wilmingtondesignco.com.

Other Posts from Bill Hunter

Wdc 300x250 growyourbusiness
Ico insights

INSIGHTS

SPONSORS' CONTENT
Atromitos micheallegady headshot

Recognizing Women-Owned Small Businesses

Michealle Gady - Atromitos
Brookeskipper saltair headshot2

Improving Indoor Air Quality Requires a Systematic Approach

Brooke Skipper - Salt Air
Headshot1 2162265156

The Guiding Principles of a Credit Union

Sarah Stone - Excite Credit Union

Trending News

Untappd Taps Out Of Downtown Wilmington Office Building

Cece Nunn - Jan 30, 2023

ILM To Chart Future Path In Forthcoming Report

Miriah Hamrick - Jan 30, 2023

In The Current Issue

Chill Couple Grows Ice Cream Stores

Boombalatti’s Homemade Ice Cream became a local favorite when it first opened in The Forum on Military Cutoff Road in 1999. When Wes and Kri...


Local, State Efforts Target Service Sector

Many industries have started to recover from the roiling effect the pandemic had on the labor market, but nearly three years after the first...


Facility Owner Puts His Chips On The Table

With more than 15 years of experience in the wood chip industry, Taner Basaga has maintained key relationships with loggers in the region. “...

Book On Business

The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2022 Power Breakfast: Wilmington's Most Intriguing People - Spence Broadhurst & Hannah Gage
2022 Power Breakfast: Wilmington's Most Intriguing People - George Taylor
2022 Power Breakfast: Wilmington's Most Intriguing People - Mike Ford
2022 Power Breakfast: Wilmington's Most Intriguing People - Meaghan Dennison
2022 Power Breakfast: Wilmington's Most Intriguing People - Rhonda Bellamy