In the age of digital innovation, marketing experimentation is just one mouse click away.
Digital tools allow companies to test their campaign ideas quickly and relatively cheaply to measure their
effectiveness across a variety of channels.
Long gone are the Mad Men-style glory days of advertising, when companies would hedge their bets and spend millions of dollars on a campaign, only to see it completely fizzle out.
A/B testing in the digital world allows businesses large and small to test their marketing assumptions on a small scale before launching on a large scale.
Email Marketing
One of the easiest ways for a company to begin A/B testing is with email marketing.
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The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.